Carolyn Kao
designer + illustrator
site_cover_Lunaland.jpg

Annual Report

Book cover redesign for timeless classic

Lunaland Annual Report

A report inspired by the future of amusement parks

Channeling the energy of an amusement park into a report

When tasked with designing an annual report for an amusement park, it was tempting to take a literal interpretation of the brief and add roller coasters and merry-go-arounds on every page. However, since the brief requested a "sophisticated, non-literal and futuristic" portrayal of the amusement park, I wanted to use a more abstract theme for the report. I decided to use graphic elements inspired by outer space since this concept reflects the brand name, "Lunaland", the theme of the future, and the energy of the amusement park. I named the report, "Above and Beyond" to allude to the high bar of excellence that has been set for the park and what is to come in the future.

Word association to explore different report concepts

Word association to explore different report concepts

Sketching possible infographic layout

Sketching possible infographic layout

Sketching timeline layout

Sketching timeline layout

A simple visualization of some amusement park statistics using circles and orbital paths as graphic elements

A simple visualization of some amusement park statistics using circles and orbital paths as graphic elements

Infographic of the fastest and tallest roller coasters in the world

Infographic of the fastest and tallest roller coasters in the world

An interplanetary timeline of the history of the amusement park

An interplanetary timeline of the history of the amusement park