Lunaland Annual Report
A report inspired by the future of amusement parks
Channeling the energy of an amusement park into a report
When tasked with designing an annual report for an amusement park, it was tempting to take a literal interpretation of the brief and add roller coasters and merry-go-arounds on every page. However, since the brief requested a "sophisticated, non-literal and futuristic" portrayal of the amusement park, I wanted to use a more abstract theme for the report. I decided to use graphic elements inspired by outer space since this concept reflects the brand name, "Lunaland", the theme of the future, and the energy of the amusement park. I named the report, "Above and Beyond" to allude to the high bar of excellence that has been set for the park and what is to come in the future.
Word association to explore different report concepts
Sketching possible infographic layout
Sketching timeline layout
A simple visualization of some amusement park statistics using circles and orbital paths as graphic elements
Infographic of the fastest and tallest roller coasters in the world
An interplanetary timeline of the history of the amusement park